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Behavioral Investing
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The Endowment Effect in Reverse: Letting Go of Underperformers

The Endowment Effect in Reverse: Letting Go of Underperformers

12/10/2025
Yago Dias
The Endowment Effect in Reverse: Letting Go of Underperformers

Imagine holding a simple coffee mug, but suddenly it feels invaluable, simply because it's yours.

This phenomenon is the endowment effect, a cognitive bias where ownership inflates value.

In business, this can trap managers into clinging to underperforming employees, harming teams and productivity.

But what if you could flip this script? Enter the reverse endowment effect, where emotions like strategic awareness help devalue what you own.

By understanding this reversal, you can make bold, beneficial decisions to let go and thrive.

The Psychology Behind the Endowment Effect

At its core, the endowment effect stems from loss aversion, where potential losses feel more painful than gains.

This bias violates economic principles, leading people to demand higher prices to sell items they own.

Brain studies show increased activity in areas linked to loss when parting with possessions.

Ownership triggers a psychological attachment that clouds rational judgment.

  • Loss Aversion: The primary driver, where owning something makes letting go seem like a significant loss.
  • Psychological Inertia: A tendency to maintain the status quo due to comfort or fear of change.
  • Reference Price Differences: People anchor valuations based on initial ownership or emotional investment.
  • Ownership Attribution: Assigning higher worth simply because an item is associated with oneself.
  • Biased Information Processing: Focusing on reasons to keep rather than reasons to let go.

Real-world examples, like overvaluing a house due to emotional ties, illustrate this bias in action.

In experiments, mug owners often ask for double the market price to sell, showcasing this effect clearly.

From Mugs to Managers: Applying the Endowment Effect in HR

Managers often fall prey to the endowment effect with their team members.

Hiring someone involves time and emotional investment, making it hard to admit mistakes.

This ownership bias leads to retaining underperformers despite clear signs of poor fit.

The costs are staggering, affecting productivity, morale, and overall profitability.

  • Consistent resistance to feedback despite support and failed performance improvement plans.
  • Skills that have become obsolete company-wide, hindering progress.
  • Creating inefficiencies and harming team culture through negative behavior.
  • Being outperformed by new hires with no suitable reassignment options.
  • Undermining engagement, as disengaged employees can drag down entire teams.

Recognizing these signs is the first step toward making a change.

Data shows that low performers can cause a 30% drop in peer productivity, highlighting the urgency.

This table underscores the tangible benefits of addressing underperformance head-on.

The Reverse Endowment Effect: Strategies to Let Go

The reverse endowment effect offers a psychological escape route.

Emotions like sadness or strategic reframing can decrease the perceived value of retaining underperformers.

By evoking goals like changing circumstances, managers can overcome loss aversion.

This shift in perspective makes dismissal not just necessary, but advantageous.

  • Use data and feedback to highlight the drag on team performance objectively.
  • Reframe letting go as a gain for the team's overall health and success.
  • Leverage emotions such as recognition of low morale to prompt action.
  • Implement regular reviews to maintain accountability and identify issues early.
  • Focus on the long-term vision of building a high-performance culture.

Case studies from tech startups show that dismissing laggards can lead to significant productivity boosts.

For example, a mid-sized tech firm saw a 30% productivity increase within six months post-dismissal.

These outcomes demonstrate the power of reversing the endowment bias.

Benefits of Addressing Underperformance

Letting go of underperformers yields multiple positive outcomes for organizations.

It frees up resources that can be redirected toward more strategic initiatives.

High performers feel more valued and motivated, reducing turnover risks.

This action enhances an accountability culture, where excellence is the norm.

  • Boosts overall team engagement and creativity by removing negative influences.
  • Increases profitability by up to 21% through improved efficiency and morale.
  • Enhances productivity with gains of 17-20% in well-managed teams.
  • Fosters a stable environment where talent can thrive and innovate.
  • Reduces costs associated with turnover and missed opportunities.

By addressing underperformance, managers create a ripple effect of positive change.

Risks and Nuances of Dismissing Underperformers

While beneficial, letting go must be handled with care to avoid unintended consequences.

Short-term disruptions, like a 20% productivity dip, can occur due to increased workload.

If mishandled, top talent may perceive the action as unfair, leading to resignations.

Most employees overestimate their performance, complicating identification and communication.

  • Consider alternatives such as reassignment or voluntary exit programs.
  • Ensure dismissals are humane, with clear communication and support.
  • Manage post-dismissal morale by involving the team and providing clarity.
  • Balance immediate actions with long-term strategic planning to mitigate risks.
  • Use psychological reframing to present the decision as a team uplift rather than a loss.

Understanding these nuances helps in executing decisions smoothly and ethically.

Practical Steps for Managers to Implement

To effectively leverage the reverse endowment effect, managers need actionable strategies.

Start by regularly assessing team performance with objective metrics and feedback.

Identify underperformers early using the signs listed, such as resistance to feedback.

Use data from performance reviews to make informed, unbiased decisions.

  • Establish clear performance standards and communicate them consistently to all team members.
  • Provide support through training or mentoring before considering dismissal.
  • If dismissal is necessary, plan it carefully to minimize disruption and maintain morale.
  • Follow up with the team to ensure alignment and address any concerns promptly.
  • Continuously refine hiring and management practices to prevent future underperformance.

By taking these steps, managers can build resilient, high-performing teams.

Embrace the reverse endowment effect as a tool for growth and improvement.

Letting go is not about failure; it's about making space for success and innovation.

With courage and insight, you can transform challenges into opportunities for your organization.

Yago Dias

About the Author: Yago Dias

Yago Dias is an investment analyst and financial content creator for BetterTime.me, focusing on wealth growth strategies and economic insights that empower readers to make informed and confident financial decisions.